HbbTV is a platform-independent industry standard that provides an open and business neutral technology platform. Additional information carried in the broadcasting signal enables the TV to load a broadcaster-provided app that can retrieve related content over the internet, and display such content. With the HbbTV® standard, broadcasters are able to provide interactive service and content to the viewers on the TV screen to improve the video and additional user experience services. At present, more than 90% of all producers of TV sets have adopted the HbbTV standard (source: GfK).
HbbTV enables implementing one single application to reach all well-known TV vendors. There is no gatekeeper like a manufacturer or supplier lock-down. HbbTV can be used for content distribution and content management from all:
- Production houses and content owners
- TV broadcasters
- Network operators
- PaidTV operators
There are no boundaries for services (except geo-blocking used), same content can be viewed in ALL HbbTV devices. The end user must not install an app from an “App store” which makes the user experience more entertaining and easy. It is not only logical to combine linear TV with online content but the HbbTV provides benefits for the entire Ecosystem.
What is Hybrida?
- Develop your customized HbbTV portal
- Provide your own applications
- Select and provide available third parties content
- Manage content through our CMS
- Create interactive services for customers to involve them as Rating/Voting and Push services
- Generate online data to target and manage content
- Generate additional revenue
- Gain more subscribers
ONE PLATFORM - MANY OPPORTUNITIES!
- No extra devices needed - all the services can be reached and navigated under same User Interface and one remote controller, RED BUTTON on the remote control to launch HbbTV services
- Access to the App Store, smart statistics and application management
- Unlimited possibilities for provision, monetization and usage of television
- Unique services – Push content, interactivity during shows, commercials and additional content provision
- Experienced and dedicated team
Data and Statistics
Usage in real time - data monitoring and statistics for application usage and number of users in real-time.
Maintenance and Support
- 24/7 maintenance and support
- Personalized approach for all of our customers’ needs
Benefits: You are in control!
- Interaction with the viewer
- Engagement with the content
- The opportunity to create brand-new habits when it comes to watching TV which would enhance the entertainment experience and turn the consumer into a paying customer